Curated Luxury for Modern Living

Collection list

Sustainability

Our move towards sustainability

A significant shift has been made by rethinking key processes and products — from increasing the use of sustainable fibres and adopting more eco-friendly printing methods to implementing more efficient waste management throughout the value chain.

Style That Speaks

"Fashion is the armor to survive the reality of everyday life." — Bill Cunningham

The label has crafted a modern aesthetic that steers clear of passing trends, placing the emphasis on practicality, quality, and timeless design.

Blog posts

Building the Foundation of a Modern Wardrobe
Building the Foundation of a Modern Wardrobe

Building the Foundation of a Modern Wardrobe

Do you know that building a wardrobe that is filled with clothing that can be used for any time and in any season requires planning, smart shopping, and even learning what will work well for your l...
Easy Ways to Refresh Your Bedroom on a Budget
Easy Ways to Refresh Your Bedroom on a Budget

Easy Ways to Refresh Your Bedroom on a Budget

Have you ever thought of renovating your bedroom in such a way that your bedroom feels like a peaceful place to get into after each long day? If yes, then you must have also thought like too many p...
The Evolution of Fashion from the 90s to Today
The Evolution of Fashion from the 90s to Today

The Evolution of Fashion from the 90s to Today

What are your thoughts about fashion being influenced by culture, lifestyle, and self-expression? Although many may not think in this direction, culture and lifestyle really have their own effects ...

Five Star Reviews

Our story

As the years go by

How it started

In the 90s, many styles were available in a fashion mix that was particular to that time. Among those many styles, the prominent ones were found in streetwear. They evolved from underground culture and into mainstream fashion; for example, oversized jeans, sneakers, and graphic tees. Not only streetwear, we also have minimalist fashion, which was defined by the concepts of simple slip dresses, neutral colors, and clean lines. One of the most memorable elements of that time was the idea of bold statements: chunky shoes, flannel shirts, and bold accessories. What made 90s fashion so popular was its ability to be liberating. You could be totally fashionable in fully black outfits, totally fashionable in layers of grunge, totally fashionable in sporty athleisure - there was space for all of it, and it had its own following. That level of variation and inclusion really speaks to the power of the 90s and is likely why a lot of these styles are being included in collections today.